My journey with Fanusta Global Pvt. Ltd. and its brand INDESIGNbyFanusta was one of the most transformative chapters of my career. After working seven years in IT companies, my passion for building meaningful digital products led me to a growing startup in the home décor and interior design industry. Little did I know that this startup would soon become a market leader, rediscovering Indian art and craft and taking it to a global audience.
Joining Fanusta as an IT Manager (2016-2023) was more than just a role — it was the opportunity I had always wished for: to become an important part of a fast-growing company and help build a digital ecosystem from the ground up.
Fanusta was not just a job — it was the experience that shaped my understanding of how successful digital businesses truly operate. It taught me to think beyond code and design — to think about the business, the customer, the brand, and long-term growth.
🌟 What I Built & Contributed
1. Developed and Scaled a Full E-commerce Platform
At Fanusta, I didn’t just build an ecommerce site — I continuously upgraded, optimized, and evolved it based on business needs, promotions, and customer insights.
Every feature, landing page, and improvement was aligned with the company’s vision of blending craftsmanship with modern shopping experiences.
2. Made the Platform Content-Rich & Media-Driven
Working closely with the graphics team, I ensured the website and social media platforms looked premium and engaging.
From banners and product visuals to daily social media creatives, I contributed to building a brand identity that customers instantly connected with.
3. Collaborated With Multiple Digital Teams
I had the opportunity to work with and learn from several key teams:
- Social Media Promotion Team
- SEO & Growth Team
- CRM Team
- Data & Analytics Team
This multi-team collaboration helped me understand how online brands truly grow through combined efforts, aligned strategies, and fast execution.
4. Active Contributor to Campaigns & Promotions
I regularly created campaign-specific landing pages, updated product collections, implemented promotional changes, and optimized user journeys — ensuring each campaign performed at its best.
5. 360° Understanding of E-Commerce Operations
This experience gave me rare, deep knowledge of how an online brand connects with multiple essential departments:
- Product Development & Sourcing
- Inventory Management
- B2B & B2C E-commerce Marketplaces
- Logistics & Shipping
- Accounts & Finance
- Customer Support
- SEO, Marketing, and CRM
This cross-functional exposure is something very few IT professionals get — and it shaped me into a truly holistic digital solutions expert.
Key Responsibilities
- Developed and upgraded the complete platform
- Created landing pages for promotions & campaigns
- Improved loading speed, performance, and UX
- Collaborated with graphics team for media-rich pages
- Worked with SEO team to optimize visibility & organic growth
- Supported social media promotion and content team
- Integrated CRM workflows and data insights
- Maintained daily operations, updates & bug fixes
- Managed servers, backups, database, and performance tuning